Now Accenture buys Irish agency Rothco

Accenture is finishing the year as it started, on the acquisition trail.

It’s agreed to buy substantial Irish agency Rothco, which employs 150 people and handles clients including Tesco and AIB, in a move to “boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe.” Rothco will be Accenture Interactive’s tenth big buy of 2017.

Accenture Ireland country manager Alastair Blair says: “We’re delighted about welcoming such a talented group of creative professionals into the Accenture family. Rothco is a great fit for our business in Ireland. Dublin is not only an innovation and technology hub, it is a creative and cultural capital.

“Experience is the new battleground and we are creating new ways for our clients to engage with their customers. Once the acquisition is completed, more than 150 professionals from Rothco will join Accenture to help our clients innovate and lead in their markets.”

Rothco CEO Patrick Hickey says: “Accenture Interactive is a hugely exciting brand to be a part of. It’s shown tremendous leadership in moving towards a new agency model, and we’re very excited to be part of that change.”

Accenture already has two marketing operations in Dublin with its research and incubation hub The Dock and its global Fjord studio. Ireland is a popular destination for global companies as doubts remain over the UK post Brexit.

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