Brothers and Sisters enlists “most popular” Schofield for WeBuyAnyCar debut has a decent proposition, so much so that it’s being copied all over the place.

So it’s turned to indie London agency Brothers and Sisters for some more distinctive branding and they’ve spirited up ITV host Philip Schofield, supposedly Britain’s most popular man. We don’t actually get Schofield in the flesh, just a sort of Michelangelo version, but don’t worry this one is wearing trousers.

Deftly done, as you’d expect from a proper agency.

MAA creative scale: 8.


And here’s the man himself, in an online film.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.