Studio of Art & Commerce makes the most of Decaux gift for bio-bean’s ‘Wonderfuel’

Producing solid fuel briquettes from recycled coffee grounds – coffee logs – is a pretty good idea, from bio-bean, a start-up backed by Richard Branson.

Bio-bean won Virgin’s Voom Pitch competition complete with £250,000 of space from out of home giant JC Decaux, now playing host to Studio of Art & Commerce’s ‘Wonderfuel’ campaign.

Sure we’re had other wonderfuels in the dim and distant but it’s a striking campaign from the newish agency who hail from agencies including Dare and BBH.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.