Wall St Journal shows its perky side in new T&P campaign

Ain’t capitalism fun? It isn’t always of course, just look at the furrowed brows of most CFOs. A new IPA Bellwether Report shows a veritable post-Brexit slough of despond.

Most ads for corporate this and that aren’t much fun either, showing corporate types (these days they’re studiedly “diverse”) being serious with their emailing and other riveting stuff.

So it’s quite brave of The&Partnership in New York to try a different tune for the Wall Street Journal – and quite a tune it is.

“Good things come to those who don’t wait” is a spin on one of adland’s most famous lines, of course.

Which adds to the general perkiness.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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