All of a sudden the outlook is looking rather better for mid-sized marcoms companies. For years they’ve had sand kicked in their faces by the marcoms giants but now these behemoths are under pressure with clients, finally, willing to consider alternatives. In particular ones that don’t rely on media agencies for the bulk of their profits.
MSQ Partners, formerly Media Square which always seems on the brink of disaster, has announced a 19 per cent jump in revenue to £45.2m in the year to February 2017 (admittedly a while back) with headline operating profit increasing 20 per cent to £3.6m.
CEO Peter Reid (left) says: “The last financial year was one of outstanding progress for MSQ Partners. We delivered exceptional growth in a challenging market whilst maintaining investment across our agencies. By taking a long-term view of agency development and continuing to invest and develop our client portfolio both in the UK and globally, we are confident that MSQ will continue to deliver exceptional results in the years ahead.”
MSQ has won new business from The Electoral Commission, Hertz, LDF, Merck and Navigator, opened a West Coast office for New York-based B2B agency Stein IAS and a London office for northern-based Smarts Communicate.