Mentos is introducing Say Hello, instructions/recommendations on its mints to give you a better, friendlier day. Like ‘fist bump’ and ‘air guitar.’ Hmm.
BBH is in the saddle with a docu-ad showing people doing all sorts of daft things.
Suppose mints had, eventually, to take their place in a connected world.
MAA creative scale: 6 (well it’s not the agency’s fault, or is it?)