ID Comms

Corden’s back in town for Keurig – does he ever go away?

Where does the Late Late Show’s James Corden get the energy?

He seems to be in every ad going as well as popping over to the UK now and then to remind us that he’s still around – as if we didn’t know.

Now he’s on the road in the US (again), this time trying to persuade Americans to switch to Keurig coffee pods instead of their old “drip” method. Most American coffee, you’ll note, is horrible.

Corden seems an agreeable cove but enough is enough James.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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