Baz Luhrmann tries flower power in new H&M epic

Fashion giant H&M’s sales and profits are flatlining (apparently it needs to get its designs into shops faster) but that hasn’t stopped it enriching some of the world’s high profile “talent” with a series of long form ads.

Via adam&eveDDB we’ve had David Beckham and Kevin Hart on a road trip in America and Wes Anderson directed an epic train journey last Christmas. Most recently we had Naomi Campbell in Tokyo.

Its latest designer collaboration is with British label Erdem and Aussie director Baz Luhrmann, who’s never knowing understated, is in the chair for ‘The Secret Life of Flowers,’ which appears to feature a bisexual menage a trois. Without benefit of agency it seems.

It all looks very nice but you may ask if it does the business – any business – for H&M and Erdem.

These are the flowery frocks it’s promoting.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.