BMB debuts for loneliness campaign with thought-provoker

A while back BMB won the Campaign To End Loneliness charity account – which we noted was a somewhat ambitious undertaking – and here’s its first effort, with John, a young man, cut off from all contact for a week. As, the charity reckons, are over a million old people in the UK.

Unsurprisingly John doesn’t like it one bit.

Nice (and relevant) twist at the end.

Thought-provoking. Which is probably the most you can do.

MAA creative scale: 8.

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