A while back BMB won the Campaign To End Loneliness charity account – which we noted was a somewhat ambitious undertaking – and here’s its first effort, with John, a young man, cut off from all contact for a week. As, the charity reckons, are over a million old people in the UK.
Unsurprisingly John doesn’t like it one bit.
Nice (and relevant) twist at the end.
Thought-provoking. Which is probably the most you can do.
MAA creative scale: 8.
