Trainline, which calls itself the world’s leading independent digital rail platform, has appointed BBH London as its AOR after a three month strategic and creative review.
BBH will work across Trainline’s 24 international markets including the three biggies, the UK, France and Italy. The UK business was formerly handled by Anomaly.
KKR-owned Trainline sells tickets worldwide on behalf of 87 train companies. The brand’s apps and websites generate £2.3bn of tickets annually with more than 45m visits each month.
Trainline European brand marketing director Lisa Bowcott says: “BBH’s creative ambition and strategic excellence makes them the perfect partner for Trainline as we develop our brand and communications globally.”
BBH London CEO Ben Fennell says: “It has been an absolute delight to get to know this incredible business. Lisa constructed an excellent process where we received a highly accelerated immersion into Trainline’s culture, business and brand.”
