BBH made its debut for Pernod Ricard’s Absolut in July with ‘Equal Love,’ riding the LGBT wave that dominated the early summer. Absolut apparently has a history of supporting such causes.
Now they’re back with ‘One Night,’ a skip through the ages from creation via Elvis Presley and protest (careful Absolut, remember Pepsi). It invites us to “create a better tomorrow tonight,” fuelled by Absolut of course – although nobody drinks any.
Sometimes these quick-cutting montages help to make a point. Just as often they seem intended to conceal the fact there isn’t one.
And this ad is completely pointless.
MAA creative scale: 1.