US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing. Previous marketing efforts in the UK have involved adapting US content for UK social channels. Snapple’s new brand position is “A Taste for Life”.
Snapple is owned by Dr Pepper Snapple Group and sold in Europe under licence by AG Barr. BMB also handles AG Barr’s Rubicon advertising.
AG Barr marketing director Adrain Troy says: “BMB’s passion for the Snapple brand and great ideas for our new, UK-focused social campaign really impressed us. We can’t wait for this activity to get underway, and win Snapple all the love and attention it deserves.”