How the Volvo brand can reclaim its ‘safety’ high ground

Much talk in the trades recently about how Volvo has lost the plot, abandoning the safety platform which has served it so well to try to be BMW.

My friend Michael Lee of New York agency selection firm Madam – Michael served his time as a senior creative at Euro RSCG and then Havas when Volvo knew what it was selling – sends me this spec film from directing duo Dorian & Daniel.

He says it’s the best demo of automatic breaking he’s seen.


How brave is Volvo feeling?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.