Havas Media has won Michelin’s global account from WPP’s MEC, handling the tyre giant in the US, Europe and other markets including China.
This is the second summer coup for Havas Media. Last month it was reappointed by airline Emirates to its global business.
Michelin’s Claire Dorland Clauzel says: “We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age.”
Havas Group global MD Dominique Delport says: “We are delighted to welcome global giant Michelin as our new global strategic media partner. Our ‘organic marketing approach’, appealed to Michelin’s genuine passion to discover new ways of working to create a positive and sustainable vision for the future.”