BBH is signing off from British Airways – which is headed to Ogilvy as part of a WPP deal – with this star-studded in-flight safety film with Comic Relef and kids’ charity Flying Start.
Nicely done even if you’re a bit fed up with the whole Comic Relief thing. And it does demonstrate the safety measures better than anything else I can recall.
What if you’re a regular flyer on BA though (poor you)? Don’t the jokes pall after a while?
MAA creative scale: 7.
