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BBH bids star-studded safety farewell to BA

BBH is signing off from British Airways – which is headed to Ogilvy as part of a WPP deal – with this star-studded in-flight safety film with Comic Relef and kids’ charity Flying Start.

Nicely done even if you’re a bit fed up with the whole Comic Relief thing. And it does demonstrate the safety measures better than anything else I can recall.

What if you’re a regular flyer on BA though (poor you)? Don’t the jokes pall after a while?

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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