KP Nuts returns to TV with BMB’s choosy elephant

KP Snacks’ KP Nuts are returning to TV after 24 years – along with lots of social, Facebook etc – with a characteristically economical campaign from BMB. It’s that elephant in the living room again.

Apparently the enemy is supermarket own label.

Neat and funny with a good end line.

Won’t see many of these at Cannes.

MAA creative scale: 7.5.

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