Uber is one of the pioneers of the so-called gig economy – self-employed whether you like it or not – and it seems determined to take on its many critics in this new campaign from BBH. It’s ostensibly aimed at recruiting Uber drivers attracted by being able to work when they want to but it’s surely designed to make a larger point.
Which it does efficiently enough.
But what’s happened to the old BBH whose ads radiated class, as you’d expect from an agency with Sir John’s name above the door? Are these from the agency’s new content factory in Welwyn?
MAA creative scale; 6.