We’re all for pushing boundaries in ads but maybe Mars’ Skittles and DDB Chicago have pushed a bit too hard in this new Mother’s Day ad, ‘Umbilical.’
It’s caused a massive outbreak of yuk in the twittersphere – but that’s what the tweet gang do.
Our verdict? Yuk.
But a brave yuk all the same. Might have worked if the two had been less freaky, even with the cord.
MAA creative scale: 5.