Skittles goes cringe-worthily umbilical for Mother’s Day

We’re all for pushing boundaries in ads but maybe Mars’ Skittles and DDB Chicago have pushed a bit too hard in this new Mother’s Day ad, ‘Umbilical.’

It’s caused a massive outbreak of yuk in the twittersphere – but that’s what the tweet gang do.

Our verdict? Yuk.

But a brave yuk all the same. Might have worked if the two had been less freaky, even with the cord.

MAA creative scale: 5.

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