Ogilvy’s Refugee Nation is big One Show winner, McCann New York is top agency
The New York One Show’s Best of Show award has gone to Cross-Platform winner Refugee Nation for Amnesty International from Ogilvy New York. The campaign celebrates 2016’s first Olympics team for refugees.
Event organiser One Club CEO Kevin Swanepoel says: “In a year rife with political discord and social upheaval all around the world, ‘The Refugee Nation’ is a prime example of how our industry can both reflect and influence our culture. Evocative in its design and versatile in its application, ‘The Refugee Nation’ won Best of Design and Best of Cross-Platform before going on to win Best of Show.”
There were 243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries. Overall, there were 21,844 entries from 73 countries. Eight Best of Discipline winners were announced, as well as the following special award winners:
Agency of the Year: McCann/New York
Top-ranked agencies:
McCann/New York (1)
Dentsu Inc./Tokyo (2)
Leo Burnett/Chicago (3)
Ogilvy/New York (4)
BBDO/New York (5)
Wieden Kennedy (6)
Droga5/New York (7)
Clemenger BBDO/Melbourne (8)
almapBBDO/São Paulo (9)
Ogilvy & Mather/Chicago (10)
Network of the Year: Ogilvy & Mather
Top-ranked networks:
Ogilvy Group (1)
BBDO Worldwide (2)
McCann Worldgroup (3)
Leo Burnett Worldwide (4)
TBWA Worldwide (5)
DDB Communications Group (6)
Dentsu (7)
Publicis (8)
J. Walter Thompson Worldwide (9)
FCB (10)
Client of the Year: Lockheed Martin
Top-ranked clients:
Lockheed Martin (1)
Nike (2)
Amnesty International (3)
Google (4)
Swedish Tourist Association (4)
Channel 4/Rio Paralympics (6)
Getty Images (6)
Art Institute of Chicago (8)
Headspace (9)
Under Armour (10)
Independent Agency of the Year: Droga5
Holding Company of the Year: Omnicom
Top-ranked holding companies:
Omnicom Group (1)
WPP (2)
Interpublic Group (3)
Publicis (4)
Dentsu Group (5)
Havas (6)
MDC Partners (7)
Hakuhodo DY Holdings (8)
Google (9)
Cheil Worldwide (10)
Top-ranked countries:
United States (1)
Australia (2)
United Kingdom (3)
Japan (4)
Germany (5)
Brazil (6)
Canada (7)
France (8)
Sweden (9)
South Africa (10)
Special Penta Pencil awards went to: Wieden+Kennedy and Nike and TBWA\Media Arts Lab and Apple.
Nike VP brand communications Enrico Balleri says: “Nike and W&K’s creative partnership has resulted in some of the most iconic and memorable campaigns that celebrate the power of sport and inspire athletes around the world to push their limits to be their best. And just like athletes challenge themselves, we challenge each other to deliver the very best work to create deep and lasting relationships with our consumers.”
All the winners are here.
