Ogilvy’s Giuseppe Mastromatteo: my Top Tips for Cannes

The Cannes International Festival of Creativity is once again on the horizon so we’ve asked some of adland’s finest to choose work that they think should be in contention at advertising’s biggest showcase. First up is Giuseppe Mastromatteo, CCO of Ogilvy & Mather Italy.


For those passionate about creativity in communications Cannes is the place to be. You can either attend it to watch the show, and there’s a lot to learn about great ideas, or be part of it as a winner.

To me there’s no in-between. Let’s be honest, there’s no De Coubertin attitude when you enter you work into Cannes. But of course you have to fight.

How do you prepare yourself for this?

Are you going to be a maker or a breaker? I think both ways are fine and here are my top tips.

Fearless Girl – State Street Global Advisors

Do what you can’t/Ostrich – Samsung

Worlds Apart – Heineken

L’amour – Intermarché

Eatkarus – Edeka

Image hack – Dove

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