Ogilvy Joburg stars with suppertime theatre for KFC


Want an app with your KFC? Groans are audible already but KFC in South Africa and agency Ogilvy Johannesburg have made one that uses technology to bring families together at mealtimes instead of rending them asunder.

With limited edition mobile-enabled KFC buckets so people can unlock one of three “suppertime stories” for the kids.

Oppressive technology pops up again and again in ads these days. Have the classic early adopters changed their minds?

But this is charming as well as clever: an idea that should travel.

MAA creative scale: 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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