Caitlin Ryan of Cheil: my Top Tips for Cannes

Caitlin Ryan (below) is executive creative director of Cheil London.

My Top Tips for Cannes

I will eat my hat if Meet Graham does not do very well at Cannes. It has everything a Cannes soaked jury are looking for. Originality, craft and the ability to change cultural behaviour. Expect to see merry Aussies cruising the Croisette with their pride of Lions.

If you use Wes Anderson to direct your advertisements your statement of intent is clear. I would be surprised if H&M’s Christmas ad fails to deliver in Lions. It is sharp, memorable, beautifully edited and very international in its appeal.

My pick for the Glass Lions is McCann New York’s Fearless Girl. It will delight juries with its sense of place and context. Its simplicity of thought over a very complex issue will cut through what I imagine will be a very cluttered category.

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