LeoVegas is a Swedish “mobile casino” which claims to have more games and other means of parting you from your money than any other operator.
Therefore, according to this new campaign from independent London agency Now, it needs two brand ambassadors, Leo Himself (a lion) and comedian Johnny Vegas (what’s in a name? A big cheque in this instance – but it’s a spirited performance).
We’re a but puritanical when it comes to betting/gaming ads (there are far too many of them for comfort).
But this is well-crafted as well as pleasingly bonkers (you know it’s bonkers when it cuts to two Japanese ladies).
MAA creative scale: 7.