Britvic calls review as it looks for two-strong agency line-up

UK soft drinks leader Britvic is reviewing its agency roster as part of a plan to “streamline” what it calls agency support services. BBH, one of its three creative agencies alongside Iris and 101 is not repitching.

Britvic says it wants to cut down its agencies to two, one handling ‘adult’ drinks, the other ‘kids and family’ brands. The review is being handled by Creativebrief with a result expected in July.

Britvic brands include Robinsons, Tango, J2O and Fruit Shoot with export brands Teisseire and MiWadi.

BBH CEO Ben Fennell says: “We are proud of the work we’ve produced for Britvic over the years, however now is the right time for both parties to move on, so we will not be re-pitching. We wish Britvic all the very best for the future.”