BBH Sport has won online betting and gaming pioneer bwin’s pan-European account.
Bwin, now owned by Isle of Man based GVC Holdings, offers up to 30,000 betting markets a day in more than 90 different sports. The company is the brand leader in Germany, France, Italy and Belgium and sponsors La Liga clubs Athletico Madrid (below), Sevilla, Valencia and Villareal.
Adam Lewis GVC CMO Adam Lewis says: “We are delighted to be working with BBH, they delivered an impressive pitch which really captured our vision. All teams are now gearing up for a lot of hard work and I’m looking forward to the creative process and driving bwin forward.”
BBH Sport partner Ewan Patterson says: “Sport, betting and an iconic brand with huge ambitions for game changing creativity – opportunities don’t come any more exciting. We’re thrilled to be appointed and can’t wait to start working with the bwin team.”
The main BBH agency’s most recent foray into betting was for Ladbrokes for whom it produced the controversial ‘It’s a Ladbroke Life’ campaign. The agency and Labrokes parted ways last year.