Nike’s new ad wades into equality debate – but will that change ever come?

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is Gonna Come,’ sung by Alicia Keys.

Cook’s magnificent magnificent anthem was released in 1964, the year of his untimely death at 33. That was 100 years after the American Civil War, which was supposed to be about equality.

Another half a century later and we still seem to be here.

This one? MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.