Has AMV BBDO ‘got it right’ for Currys PC World?

Last year’s AMV BBDO Christmas campaign for Currys PC World starring Jeff Goldblum won buckets of awards at all the big UK awards shows.

This year’s effort – ‘Get It Right’ – is a more modest affair, seeming to owe a little to Harvey Nichols’ ‘Sorry I spent it on myself’ although AMV won’t thank me for saying so.

But gifting (did I really write that? Xmas is getting to me already) is a tricky business, especially when contemplating buying tech stuff you don’t understand for younger people who, you presume, do. And these ads capture that accurately enough.

MAA creative scale: 7.