Dove discovers what really turns men on

Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types.

But then Dove shows them their nearest and dearest (of all ages) and the monitor goes thump, thump, thump. From Black Ship.

Not sure I entirely believe this. This is a latin country after all.

What pussies.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.