Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types.
But then Dove shows them their nearest and dearest (of all ages) and the monitor goes thump, thump, thump. From Black Ship.
Not sure I entirely believe this. This is a latin country after all.
MAA creative scale: 5.