Haig Club Clubman produces a Beckham clunker

Diageo has launched Haig Club Clubman, a cheaper variant of David Beckham’s Haig Club. Apparently the £45 price tag of the original was a “barrier” for some people. You don’t say..

Anyway there’s going to be a print campaign, through adam&eveDDB presumably, so Diageo has unveiled a “behind the scenes” online film.

Does anyone actually believe this stuff? Even Beckham?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.