London indie 101 has stronger marketing credentials than most and majors on a mix of branding and advertising for its clients. Now it’s been appointed by Dole Packaged Foods Europe as its creative agency in the UK for advertising across the brand and planned new product launches.
Dole marketing director EMEA James Watson says: “This is an exciting time for the Dole brand as we look to accelerate growth through a comprehensive programme of innovation and brand investment. I’ve been really impressed with the whole 101 team so far and we’re all committed to making this a long and successful partnership.”
101 founding partner Phil Rumbol says: “You see the Dole brand wherever you are in the world. So this is a great chance for us to give it a renewed relevance for consumers. There are some really strong innovation projects coming down the track.”
101’s other clients include the BBC, Dunelm, GAME, Heineken, Scottish Widows and Tango.