CHI’s Pulse debuts for News UK’s Sun Bets

Here’s the first TV ad for new Sun Bets, the first TV ad, ‘You Betcha,’ for a new gambling product from the Sun newspaper, as opposed to Sky Bets and every other sort of bets. From Pulse, the new in-house agency launched by News UK and agency CHI.

Frankly I hate these all these all lads together ads, but that’s what seems to sell in the betting market. But I’m hardly in the age group target market.

Does the job – I presume.

MAA creative scale: 5 (6 if you’re my son).

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