101 ‘sees everything’ for London’s Art Fund

Agency 101 created the National Art Pass for charity The Art Fund giving free access to museums, historic houses and the like and half price entry to costly major exhibitions.

For this new campaign, ‘See Everything,’ it’s signed up US film maker Alex Gorosh to attempt to see all London’s art in one day.

It’s a neat way of showing all there is to see even if you might prefer not to bump into a Gorosh.

MAA creative scale: 8.

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