Blunt’s the object of new AMV Lottery campaign

AMV BBDO has found another ‘victim’ for its ‘Please Not Them’ campaign for the National Lottery, singer James Blunt of ‘You’re Beautiful’ fame – or notoriety.

And here we have Blunts all over the place, more than some of the punters here can stand.

Does this show that Blunt’s a remarkably good sport or remarkably thick-skinned? Or that celebs will do anything for the exposure (and money)?

Why don’t they ask Sir Martin Sorrell? There must be a gag or two in the main earning £70m entering the Lottery?

MAA creative scale: 8.