It will soon be Wimbledon time when the whole nation seems to be tennis mad (or that’s what the media think anyway) with hourly reports on Andy Murray’s mental and physical wellbeing.
Trouble is that, apart from Murray, no-one else in the UK seems to play the game very well. Oh, his brother’s a mean doubles player.
So the LTA (Lawn Tennis Association as was) has enlisted BBH Sport to try to get us all banging balls with new campaign ‘Go Hit It.’
It’s quite a nice Wimbledon spoof, featuring former Wimbledon commentator John Barrett.
The aim, though, seems to be to attract younger players – which these people are not.
MAA creative scale: 6.