Steve McQueen launches Mr Burberry fragrance

Fragrance houses love their famous directors and Burberry boss Christopher Bailey has signed 12 Years A Slave director Steve McQueen to help launch new fragrance Mr Burberry online.

It shows a weekend of sight-seeing, posing and, er, bonking by a designer couple, the lady donning a Burberry trench coat (they were originally designed for First World War British officers) when she puts some clothes on.

Thankfully the capable McQueen manages to cram all this into thirty seconds (fragrance ads usually go on and on and…)

MAA creative scale: 6.

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