Saatchi & Saatchi worldwide creative director Pablo Del Campo is leaving, to be replaced by London creative head Kate Stanners. Del Campo made his reputation at his own agency in Argentina, which then became part of the Saatchi network. In Argentina the agency won buckets of awards and Del Campo and cohorts relocated to Spain a couple of years ago to try to effect the same magic in Europe.
The split seems to be perfectly amicable. Del Campo (below) says: “It has been an enormous privilege for me to have developed so many ‘ideas bigger than ads’ in a space as inspiring as Saatchi & Saatchi, hand in hand with the most prestigious industry leaders and creative teams. Today, the network holds the highest standards in terms of talent in order to continue the ‘hothouse for world-changing ideas. The decision to leave this 20-year-old adventure has not been easy but the outcome surpassed by far my expectations. I hope I’ve honored the brand.”
As you do.
Saatchi worldwide CEO Robert Senior says: “Pablo has been a source of inspiration, counsel, and delight, not just for me, but for thousands of brilliant creative people within our network. I’m sorry to see him go, but wish him all the best with this new chapter.”
Stanners, who remains something of a one-woman miracle in terms of running a big creative outfit, says: “I’ve lived, breathed and loved Saatchi & Saatchi for the last 11 years, so the opportunity to take leadership of the creative performance of this great network and drive it to even more success is an exciting, and very personal honour.”
Which is all fine and good. But Del Campo Saatchi in Argentina and also Brazil was one of the world’s best agencies although its output hasn’t been as great since Del Campo et al decamped to Spain. Let’s see what Senior and Stanners make of it all.
Don’t be surprised if Del Campo pops up with a new agency somewhere in Latin America.