Lemon takes to the Alps for a Carphone upgrade

When I occasionally mention that I like the Carphone Warehouse Keith Lemon campaign some people seem to think whatever reason they once credited me for has left town. Here’s the latest effort from Brothers and Sisters with Keith in the Alps, inviting Carphone customers to ask for an upgrade.


Sensible advice surely and nicely done.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.