Teaser ads for the Super Bowl are usually a big, big bore but Snickers’ effort from BBDO New York was diverting, a take on Marilyn Monroe serenading JFK.
One dozy trade publication thought ‘Marilyn’ was a lady with a very sore throat but we spotted it was a bloke – ha!
Here’s what we assume is the final cut, with Willem Dafoe doing his ‘The Seven Year Itch’ turn.
Brilliant – the Super Bowl pacemaker. And only thirty seconds..
MAA creative scale: 8.
