BBDO promises a hairy-chested Super Bowl ‘blonde bombshell’ for Snickers

It’s pretty hard to get excited about Super Bowl ads – despite the hoopla – but we’ll persist.

BBDO New York is promising something interesting in this teaser ad for Snickers, a Super Bowl regular so all that money must pay off – mustn’t it?

Anyway the ‘blonde bombshell’ seems to be a bloke and the style bears some resemblance to Rid’s 1984, with a node to Marilyn’s serenading of JFK.

With all that going on the actual ad had better be good…

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bbdo new york featured snickers super bowl

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.