BBDO promises a hairy-chested Super Bowl ‘blonde bombshell’ for Snickers

It’s pretty hard to get excited about Super Bowl ads – despite the hoopla – but we’ll persist.

BBDO New York is promising something interesting in this teaser ad for Snickers, a Super Bowl regular so all that money must pay off – mustn’t it?

Anyway the ‘blonde bombshell’ seems to be a bloke and the style bears some resemblance to Rid’s 1984, with a node to Marilyn’s serenading of JFK.

With all that going on the actual ad had better be good…