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Interpublic has scored another big creative review win with Hill Holliday winning Bank of America’s whopper $1.6bn creative account, displacing a dedicated WPP team – or ‘agency’ – which won the creative business in 2012. Hill Holliday already handled business for BoA’s Merrill Lynch and US Trust.
Publicis keeps the banking giant’s media and digital business, which will be a great relief to Maurice Levy and co. who lost out out recently in Procter & Gamble’s $2.6bn North America media review.
The jury’s still out on whether or not bespoke teams like WPP’s for BoA really work. They’re a great way of winning business, flattering the client company which finds itself, seemingly, at the centre of things. Hanging on to said business is more difficult though; instanced in the summer move of Coors Light out of bespoke WPP agency Cavalry.
IPG’s collection of strong US creative agency brands still obviously plays a potent part in its home market. The issue it has is media which makes some sort of tie-up with Dentsu Aegis, primarily a media buyer although it also owns Mcgarrybowen, even more attractive. IPG and Aegis share the giant General Motors business.
