There seem to be numerous ‘diversity’ initiatives around in adland, most of which we’ve studiously ignored.
Why? Well there seems to be plenty of evidence in London, at least, that women can indeed reach the top – more so in media agencies than creative admittedly.
Anyway, here we have WPP’s Sir Martin Sorrell on the issue, talking to The Drum.
With 140,000 or so employees SMS presumably reigns over a pretty diverse bunch. But he’s interesting on the need, as he once said, for women to be more “aggressive” (although I’ve met some pretty fearsome examples) and why he thinks it unlikely that his successor will be a woman. A successor? Perish the thought…