WPP’s Landor buys majority stake in screen-based design studio ManvsMachine

Sometimes it’s easier to say what WPP doesn’t do rather than list all the things it does – don’t think it’s entered the laundry market yet.

One of its flagship companies is brand and design agency Landor and Landor is spreading its wings in best WPP style – buying a majority stake in ManvsMachine (below), described as a “multi award-winning motion design studio.” Landor says this will take it into screen-based and multi-channel branding.

ManvsMachine has worked on global campaigns for audi, Nike, Microsoft and Honda and as well as identity campaigns for broadcasters including Channel 4, Discovery, NBC Universal and ITV2.

WPP’s Branding & Identity, Healthcare and Specialist Communications group (which includes direct and digital) generates revenues of $6bn and employs over 70,000 people worldwide.

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