BBH inserts KFC’s Ricebox into London Fashion Week

BBH seems to be getting its mojo back after a rare period of down time.

To launch KFC’s Ricebox lunchtime snack/meal it challenged London designer Katie Eary to produce a collection of 13 frocks in an hour. Very serendipitous as BBH is also working for London Fashion Week, which starts today. And what fun the fashion girlies had.

But it works; it is fun and an artful wheeze for Ricebox and KFC, which you don’t usually associate with fashion.

MAA creative scale:8

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.