BBH inserts KFC’s Ricebox into London Fashion Week

BBH seems to be getting its mojo back after a rare period of down time.

To launch KFC’s Ricebox lunchtime snack/meal it challenged London designer Katie Eary to produce a collection of 13 frocks in an hour. Very serendipitous as BBH is also working for London Fashion Week, which starts today. And what fun the fashion girlies had.

But it works; it is fun and an artful wheeze for Ricebox and KFC, which you don’t usually associate with fashion.

MAA creative scale:8

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