Protein World’s ‘Beach Body Ready’ poster is OK – except it’s been banned already

The UK’s ad regulator the Advertising Standards Authority has finally decided that this Protein World tube poster isn’t offensive, despite nearly 400 people complaining that it was.

Well you pays your money..she looks quite nice really, although retouched with a trowel.

So we’ll be seeing some more of her then? Er, no, the poster has already been banned because of its unproven meal replacement claims.

Makes Jarndyce versus Jarndyce seem logical.