Do people nix YouTube ads – as says?

I know you’re all fed up with Cannes by now but this is diverting, the spat between Black Eyed Pea (or whatever his name is) and WPP’s Sir Martin Sorrell and Google’s Lorraine Twohill over whether people skip YouTube ads.

Will thinks they do – or they don’t pay attention – while SMS and Twohill are sure they don’t.

You be the judge (I think they do – I certainly do).

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.