I know you’re all fed up with Cannes by now but this is diverting, the spat between Black Eyed Pea will.i.am (or whatever his name is) and WPP’s Sir Martin Sorrell and Google’s Lorraine Twohill over whether people skip YouTube ads.
Will thinks they do – or they don’t pay attention – while SMS and Twohill are sure they don’t.
You be the judge (I think they do – I certainly do).
