Pandora scores with ‘find the lady’ – Dove style

Danish jewellery firm Pandora has become a world giant, the third-biggest after Cartier and Tiffany.

Now it’s ventured on to Dove territory with this film, made for Mother’s Day back in March but now an online phenomenon with over 4m YouTube views.

Bit gooey for me but a pretty good example of what is clearly becoming an ad genre in its own right.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.