Martin Agency still sets the bar for insurance ads

The Martin Agency has won loads of plaudits for its work for Geico car insurance – deservedly – and here’s the latest instalment in its ‘It’s What You Do’ campaign.

Not quite as epic as its predecessor:

Just brilliant. MAA creative scale (for the campaign): 8.

UK insurance giant Aviva is reviewing its global account at the moment, seemingly having tired of AMV BBDO’s long-running campaign featuring Paul Whitehouse.

Some of London’s finest are competing. There’s no doubt who has set the bar in the insurance category though.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.