CHI & Partners has been formally appointed to handle Findmypast, one of the main players in the growing online genealogy business. CHI worked on a campaign for Findmypast last year and its media agency m/SIX also works on the business.
Matt Bushby, Marketing Director at Findmypast marketing director Matt Bushby says: “We’re delighted to formalise our ongoing relationship with CHI&Partners, who have already created some exceptional work for us. We look forward to building on that work in 2015, as we continue to grow our audience both in the UK and in our key international markets.”
CHI CEO Sarah Golding says: “Findmypast is a unique brand with a fascinating story to tell. We’re excited to help them tell that story in a fittingly extraordinary way – creating an advertising strategy that will really stand out from the crowd.”
Its been a good week for CHI so far, earlier it retained the valuable Travelodge budget hotels account in a repitch.
The agency has also appointed long-serving creative Micky Tudor (left) to deputy ECD.
Tudor joined CHI 13 years ago from Lowe and before that he worked at GGT. Tudor has won awards for The Daily Telegraph, Heineken, Tango, TalkTalk, The Times, The Sunday Times, Drench, Anchor, Lexus and Samsung.