Carnivore Club sanctions cheating with F-UP Insurance

Carnivore Club delivers meats to North American customers and, in a diverting act of diversification, also owns F-UP Insurance although I’m not sure it actually sells policies.

Anyway it’s the brainchild of Toronto agency Bensimon Byrne and a connection, of sorts, is established in this online film.

See – obvious isn’t it? Maybe this is the kind of ad those legendary jokesters at CDP would be making if they were still around today. Can’t see a UK advertiser buying it though. Well, maybe Paddy Power.

MAA creative scale:7

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.