Audi US puts 50 Shades of Grey to the elevator test

Valentine’s Day has come and gone (how was it for you?) but 50 Shades of Grey is still with us and Audi in the US combined the two in a diverting film from Venables Bell.

It’s a spin on the ‘notorious elevator scene’ in the movie:

But with Saturday Night Live’s Vanessa Bayer making a bit of a hash of it:

Dunno which is funnier really. There’s much online speculation now as to what the rings adorning Audis actually do.

MAA creative scale: 7

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.